The New Website Evolving: Part 1- Buzzwords and Color Schemes
In celebration of my 5-year anniversary as a business owner, we are updating the firm brand and revising the website. For my graphic designer, I wanted to boil down my philosophy about life, what drives me and my firm, my value set, mission statement into a laundry list of buzzwords. I want the site and logo and photos to reflect this value set. I thought I would share with you my process.VALUE SET:
- Community, connected, connectivity, group, synergy sharing, network, collaborative, includer, social, wide foot print, attraction, retention, followers, following, resolve
- Entrepreneurial, outside the box, hear the beat of a different drum, assist serial entrepreneur clients in next venture, leadership, innovation, change, revolutionary
- Technology, cutting edge, reengineer, SOCIAL MEDIA, breakthrough, creative, change
- Education, information, knowledge, learner, communicator, consultant, confidante, legal and business scholars, advisor, mentorship
- Business, boutique, niche, money, corporate, number crunchers, financial acumen
- Power, competition, winning, pushing, being the best you can be, aggressive, firm, achiever, grinders, book worms, research mongers, orators, top notch legal skills
- Simple, efficient, bottom line, bang for your buck, authentic, work/life balance, talk in plain English, responsive, accessible, clear, custom, self-made, work ethic
- Bankruptcy, Turnaround, restructuring, creating simplicity from chaos/clutter, finding opportunity from difficulty, fresh start, assess risk, protect, defend, prevent
- Positivity, growth, profitability, making livings, supporting families, revitalizing communities, change
- Vibrance, life, joy, passion, service to others, service to community, family, children, fun
TAGLINE: OUR BUSINESS IS HELPING YOU WITH YOURSCOLOR:I am also updating the color scheme. Right now the colors are teal and dark grey and white. I wanted to add in a third color: chartreuse, yellow, orange, lilac. I found these color combos on Pinterest (a site I use very infrequently). See board here. We don't want to do too much violence to the logo and colors as they now stand. But I think I am going to go with several colors. I like the use of shadows, shading, shades of color, reflection.LOGO itself: The first logo is the M and K letter melded in to one. Like a business chart, showing growth. I wanted hard, contemporary, lines. This time around I think I want circles. I will keep you posted on what evolves.